Today, 70% of consumers have already bought from international online stores, and 45% do so at least once a month.
AI is changing not only how people search for products, but also how they choose them.
Before increasing advertising budgets, it is worth asking a simple question: is the business extracting the full value from the traffic it already generates?
When Google starts building new measurement tools, it usually means one thing: a new reality has emerged, and it is worth evaluating separately.
We’ve gathered the most important Meta updates this year-ones you simply can’t ignore if this channel is still part of your marketing strategy.
Is your business already thinking about how it appears not only to people, but also to the AI that increasingly makes decisions on their behalf?
30+ European e-commerce events on the 2026 calendar. You can attend maybe 4 of them and still keep your job. Most calendars treat them as equivalent. They aren't. The standard month-by-month list is written by junior staff who don't attend, sourced from organizer press kits, and treats a 200-person regional summit and a 15,000-person enterprise expo as equivalent rows. I wrote a curated take instead — three events that actually pay back the trip, six regional plays that earn it in the right geography, and the rest you can skip without missing anything. The top 3: → Shoptalk Europe (Barcelona, June) — the closest thing European retail has to Davos → EcomExpo (Vilnius, October) — the Baltic power play, where the operators behind Vinted and the region's fastest-growing D2C brands actually show up → NRF Big Show Europe (Paris, September) — the omnichannel and enterprise retail crowd Full piece covers why each earns the flight, the events most operators should skip, and the two pieces of operating advice that decide whether you leave with 3 business cards or 15 scheduled meetings.
The real picture only starts to emerge when you break everything down into layers and examine how those layers interact.
This autumn, Google Shopping launches in Lithuania alongside 15 other Central and Eastern European markets, with Lithuania included in phase two together with most of the region.
The winners will not be those who produce more content, but those who know how to truly communicate with their audience.
During the first two months of 2026, Google introduced several significant changes.
When building PromptPro, we relied on advanced prompt engineering practices and one very clear insight: the quality of AI output is determined not by the model, but by the process through which the task is given.
This year’s Valentine’s Day sales will happen under completely different conditions than just a couple of years ago.
In 2026, winners will not be those who simply use the most AI tools, but those who know how to evaluate AI critically.
AI is not an excuse to “disconnect from the account”. It is a signal to change focus: from clicks and CPC to business outcomes and data quality.
Shoppers respond very quickly to a clearer, lower-risk purchase experience, as long as it feels real (not just seasonal ad copy).
When something new explodes into headlines, it’s not always easy to tell which case you’re looking at. So first, let’s recall the tech relics—what burst?
Search must now also be seen as a visibility channel, not just a traffic driver.
Brands that fix the basics fast and consistently create content worth citing will win—both in classic rankings and AI overviews.
During the All Digital Meetup‘25 conference at the TV Tower, participants had the chance to hear three speakers that reflected today’s most important digital marketing trends.
Unlike text ads, these placements display specific product offers upfront, sending users straight to your product page with a single click.
Think of traditional SEO as your entry ticket. Only with a solid base can you build the next layer – content AI will want to highlight as an answer.
This article will explore the role of influencer marketing in the fashion industry, including its power and influence on consumer behavior.
This article examines nine successful influencer marketing campaigns that have achieved significant impact and success.
In this article, we delve into how automating creative briefs using ChatGPT can transform your creative process and pave the way for a future where innovation knows no bounds.
With the right approach and quality content, affiliate marketing can be a valuable tool for anyone looking to make money online.
This article will explore how indie record labels harness the power of social media platforms
This article explores how digital marketing has played a significant role in this revival and how it can continue to shape the future growth of drive-in theaters.
In this article, we will explore the rise of TikTok marketing in teen fashion brands and discuss how they are leveraging this platform to reach a wider audience.
This article will explore the power of influencer marketing in the home appliance industry.
In this article, we will explore the importance of social media marketing for local bakeries and how it can help them
In this article, we will discuss how the bicycle industry is using digital marketing to reinvent itself and stay ahead of the competition.
In this article, we will explore the importance of social media marketing for surfing brands.
In this article, we will delve into the realm of core web vitals, performance analysis, image compression, and other techniques that will help you achieve blazing fast loading times.
In the age of digital disruption, organizations face significant challenges in remaining competitive and ensuring their long-term success.
In the realm of social media marketing, a well-crafted plan holds the key to success. This article explores nine techniques that can contribute to the development of a stellar social media marketing plan.
By implementing a well-designed funnel strategy, the store can attract and engage its target audience while effectively guiding them towards making a purchase.
Crafting high-converting email copy is akin to constructing a persuasive argument, where each word and sentence carries the weight of influence. This article presents seven tips for creating email content that captivates readers and compels them to take action.
