Digital Marketing Insights

A shopping bag and bank building share an AI visibility research frame.
Research
GEO

Lithuanian AI Visibility Study 2026: What ChatGPT, Perplexity and Gemini Actually Cite in 504 Answers

We asked three AI assistants 504 questions about brands in six Lithuanian sectors. Banks and telecoms are named in 84–89 percent of answers; real estate, health and B2B mostly get no brand at all. Company websites are only 9 percent of Perplexity's citations.

Aurimas Paulius Girčys
November 22, 2023
An orange selection frame highlights one of three agency proposals.
ChatGPT Ads
Research

Best ChatGPT Ads Agencies in Europe 2026: 12 Compared on Price, Proof and Measurement

ChatGPT Ads reached 31 European markets on 24 August 2026. We compared twelve agencies that already sell campaign management, from Vilnius to Lisbon, on price transparency, proof, measurement stack and how they pair paid cards with organic mentions.

Aurimas Paulius Girčys
November 22, 2023
Parcels cross an orange bridge between two retail markets.
Digital Marketng
Generative AI

70% of Consumers Already Shop Across Borders. How Do You Sell to Them?

Today, 70% of consumers have already bought from international online stores, and 45% do so at least once a month.

Ieva Ramanauskaitė
August 27, 2025
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GEO
Research

GEO Agencies in the Baltics 2026: 20 Agencies in Lithuania, Latvia and Estonia Compared

Twenty agencies selling GEO or AI SEO in Lithuania, Latvia and Estonia, compared on public prices, proof, schema, llms.txt and whether they also run ChatGPT Ads. Only Lithuania has ChatGPT Ads pages so far.

Aurimas Paulius Girčys
November 22, 2023
Digital Marketing
Generative AI

Why E-commerce Stores Are Losing the First Touchpoint with the Customer - and What to Do About It

AI is changing not only how people search for products, but also how they choose them.

Augustinas Grūpas, APG Agency
Augustinas Grūpas
June 26, 2026
Digital Marketing

Cheap Sales Are Over: How to Stay Profitable as Advertising Costs Rise

Before increasing advertising budgets, it is worth asking a simple question: is the business extracting the full value from the traffic it already generates?

Augustinas Grūpas, APG Agency
Augustinas Grūpas
June 26, 2026
SEO
Generative AI

5 SEO KPIs That Are No Longer Enough in 2026: What to Start Measuring Instead

When Google starts building new measurement tools, it usually means one thing: a new reality has emerged, and it is worth evaluating separately.

Gintarė Ribokaitė
June 26, 2026
Digital Marketing
Genrative AI

Meta 2026: the most important updates you can’t afford to miss as the platform rapidly evolves

We’ve gathered the most important Meta updates this year, the ones you simply can’t ignore if this channel is still part of your marketing strategy.

Ieva Ramanauskaitė
August 27, 2025
Digital Marketing
Generative AI

Google is taking over your sales: what’s next for e-commerce businesses in Lithuania?

Is your business already thinking about how it appears not only to people, but also to the AI that increasingly makes decisions on their behalf?

Ieva Ramanauskaitė
August 27, 2025
Guide
Conference

European E-Commerce Events 2026: The Three That Pay Back the Trip, and a Dozen That Don't

30+ European e-commerce events are on the 2026 calendar and you can attend maybe four. A curated take: the three events that pay back the trip (Shoptalk Europe in Barcelona, EcomExpo in Vilnius, NRF Big Show Europe in Paris), six regional plays worth it in the right geography, and the rest you can skip.

Aurimas Paulius Girčys
November 22, 2023
Digital Marketing

Q1 Is Falling Behind Plan: How to Save Your Sales

The real picture only starts to emerge when you break everything down into layers and examine how those layers interact.

Ieva Ramanauskaitė
August 27, 2025
Digital Marketing

Google Shopping is coming to Lithuania: what is actually changing?

This autumn, Google Shopping launches in Lithuania alongside 15 other Central and Eastern European markets, with Lithuania included in phase two together with most of the region.

Ieva Ramanauskaitė
August 27, 2025
Digital Marketing

What Really Matters in B2B Marketing in 2026–2028? 5 Things Worth Changing Now

The winners will not be those who produce more content, but those who know how to truly communicate with their audience.

Ieva Ramanauskaitė
August 27, 2025
Digital Marketing
Google Ads

5 Key Google Updates at the Start of the Year Every Business Should Know

During the first two months of 2026, Google introduced several significant changes.

Ieva Ramanauskaitė
August 27, 2025
Generative AI

5 lessons on how to make artificial intelligence work better

When building PromptPro, we relied on advanced prompt engineering practices and one very clear insight: the quality of AI output is determined not by the model, but by the process through which the task is given.

Ieva Ramanauskaitė
August 27, 2025
Generative AI

Valentine’s Day Guide for E-commerce Businesses 2026: How to Prepare for Sales When Shoppers Search Differently

This year’s Valentine’s Day sales will happen under completely different conditions than just a couple of years ago.

Ieva Ramanauskaitė
August 27, 2025
Generative AI

AI Models Are Lying About Your Advertising Results: How to Fix It

In 2026, winners will not be those who simply use the most AI tools, but those who know how to evaluate AI critically.

Ieva Ramanauskaitė
August 27, 2025
Google Ads

Time to move Google Ads into AI: practical steps that work for B2B and B2C

AI is not an excuse to “disconnect from the account”. It is a signal to change focus: from clicks and CPC to business outcomes and data quality.

Ieva Ramanauskaitė
August 27, 2025
Guide

Christmas Guide for B2C E-commerce: How to Sell When Discounts Stop Working

Shoppers respond very quickly to a clearer, lower-risk purchase experience, as long as it feels real and not just seasonal ad copy.

Ieva Ramanauskaitė
August 27, 2025
Generative AI

What else in tech will burst like the Metaverse and NFTs did?

When something new explodes into headlines, it’s not always easy to tell which case you’re looking at. So first, let’s recall the tech relics—what burst?

Ieva Ramanauskaitė
August 27, 2025
Generative AI
Guide

A new reality and what to do about it: getting used to zero-click searches on Google

Search must now also be seen as a visibility channel, not just a traffic driver.

Ieva Ramanauskaitė
August 27, 2025
Generative AI
SEO

How to Optimize Your Website for AI Search

Brands that fix the basics fast and consistently create content worth citing will win—both in classic rankings and AI overviews.

Ieva Ramanauskaitė
August 27, 2025
Digital Marketing

APG MEDIA All Digital Meetup‘25: Insights on AI Search, Creative Messaging, and Creating Value for Clients

During the All Digital Meetup‘25 conference at the TV Tower, participants had the chance to hear three speakers that reflected today’s most important digital marketing trends.

Ieva Ramanauskaitė
August 27, 2025
Digital Marketing
Guide

A Rare Opening for Smaller Retailers: Why Now Is the Time to sell through Google Shopping—and How to Do It

Unlike text ads, these placements display specific product offers upfront, sending users straight to your product page with a single click.

Ieva Ramanauskaitė
August 27, 2025
DI
SEO

Do We Need a New SEO Strategy in the Age of AI? Search is Changing – but Should We Change with It?

Think of traditional SEO as your entry ticket. Only with a solid base can you build the next layer – content AI will want to highlight as an answer.

Ieva Ramanauskaitė
August 27, 2025
Influencer Marketing
Fashion

The Role Of Influencer Marketing In The Fashion Industry

This article will explore the role of influencer marketing in the fashion industry, including its power and influence on consumer behavior.

Povilas Peseckas
June 14, 2024
Influencer Marketing

9 Influencer Marketing Campaigns That Won Big

This article examines nine successful influencer marketing campaigns that have achieved significant impact and success.

Povilas Peseckas
June 14, 2024
Automation
Generative AI

Automating Creative Briefs Using Chatgpt

In this article, we delve into how automating creative briefs using ChatGPT can transform your creative process and pave the way for a future where innovation knows no bounds.

Povilas Peseckas
June 14, 2024
Affiliate Marketing
SEO

Affiliate Marketing: A Beginner’s Guide to Earning Passive Income Online

With the right approach and quality content, affiliate marketing can be a valuable tool for anyone looking to make money online.

Povilas Peseckas
June 14, 2024
Social Media Marketing

The Power Of Social Media In Boosting Indie Record Labels

This article will explore how indie record labels harness the power of social media platforms

Povilas Peseckas
June 14, 2024
Digital Marketing

Digital Marketing And The Revival Of Drive-In Theaters

This article explores how digital marketing has played a significant role in this revival and how it can continue to shape the future growth of drive-in theaters.

Povilas Peseckas
June 14, 2024
TikTok Marketing
Branding

The Rise Of Tiktok Marketing In Teen Fashion Brands

In this article, we will explore the rise of TikTok marketing in teen fashion brands and discuss how they are leveraging this platform to reach a wider audience.

Povilas Peseckas
June 14, 2024
Influencer Marketing

The Power Of Influencer Marketing In Home Appliances Industry

This article will explore the power of influencer marketing in the home appliance industry.

Povilas Peseckas
June 14, 2024
Social Media Marketing
Bakery

Social Media Marketing: A Game Changer For Local Bakeries

In this article, we will explore the importance of social media marketing for local bakeries and how it can help them

Povilas Peseckas
June 14, 2024
Digital Marketing

Reinventing The Wheel: Digital Marketing In The Bicycle Industry

In this article, we will discuss how the bicycle industry is using digital marketing to reinvent itself and stay ahead of the competition.

Povilas Peseckas
June 14, 2024
Social Media Marketing
Recommedations

Riding The Wave: Surfing Brands And Social Media Marketing

In this article, we will explore the importance of social media marketing for surfing brands.

Povilas Peseckas
June 14, 2024
SEO

SEOnic Boom: Speeding Up Your Site

In this article, we will delve into the realm of core web vitals, performance analysis, image compression, and other techniques that will help you achieve blazing fast loading times.

Aurimas Paulius Girčys
November 22, 2023
Strategy
Digital Landscape

5 Strategies to Win in the Age of Digital Disruption

In the age of digital disruption, organizations face significant challenges in remaining competitive and ensuring their long-term success.

Aurimas Paulius Girčys
November 22, 2023
Recommendations
Social Media

9 Techniques for a Stellar Social Media Marketing Plan

In the realm of social media marketing, a well-crafted plan holds the key to success. This article explores nine techniques that can contribute to the development of a stellar social media marketing plan.

Aurimas Paulius Girčys
November 22, 2023
Funnels
Online Store

The Strategic Application Of Funnels For Online Thrift Stores

By implementing a well-designed funnel strategy, the store can attract and engage its target audience while effectively guiding them towards making a purchase.

Aurimas Paulius Girčys
November 22, 2023
Tips
Email Marketing

7 Tips for Crafting High-Converting Email Copy

Crafting high-converting email copy is akin to constructing a persuasive argument, where each word and sentence carries the weight of influence. This article presents seven tips for creating email content that captivates readers and compels them to take action.

Aurimas Paulius Girčys
November 22, 2023

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