In PPC marketing, you pay for each click on your ad. The idea is to make sure that advertising costs are less than the potential revenue from a conversion. PPC marketing has proven to be one of the best ways to advertise online because it allows you to pinpoint who will see your ads and where they will appear. If you’re looking for an affordable way to market your business, then PPC might just be what you need! In this blog post, we’ll discuss five reasons why PPC Marketing could work wonders for your business.
1. You can reach your target audience
Paid search or pay-per-click (PPC) marketing is internet advertising that delivers ads in response to specific keywords typed into search engines and other tools like social media platforms. PPC allows marketers to reach consumers within their niche markets by targeting appropriate location and demographics for an ad campaign. This form of online advertisement has become so popular in recent years because it helps companies narrow down who they want to reach through targeted advertising methods that effectively deliver results.
2. It is easy to set up
Setting up a PPC campaign is an effective way to get more exposure for your business and reach out to new consumers. If you are not well-versed in the world of search engine marketing, this task may feel overwhelming; but it does not have to be! When setting up a paid advertising account with Google Adwords, there are five simple steps that need to take before finalizing the process:
- Setting up your campaign and ad group with keywords, bids, budgets, and other settings.
- Selecting the ad networks that you want to reach consumers on by adding them to your account.
- Designating which devices or platforms you would like your ads served on depending on what your target audience is viewing. Also, how much you are willing to pay for an advertisement. This will help decide where a consumer sees an Adwords sponsored link when searching Google or any major search engines.
- Creating campaigns with a specific budget and bids that are the most competitive within your industry.
- Setting up conversion tracking to see how many people buy something after clicking on an advertisement. This will tell you whether or not it’s worth continuing to spend money on PPC marketing, what keywords are drawing in customers who would be likely to purchase from you, and if there is any competition in the space for keywords that are generating the best traffic.
3. It is affordable
PPC marketing can be done on a budget. You just need to know how and when to spend your money wisely, which we will talk about in more detail later. As an example of this, if you want to promote the launch of your new product or service by creating paid ads for social media sites like Facebook, Twitter, LinkedIn, and Google+, then it’s going to cost less than $500 per month. Unlike advertising through other channels that may cost $5000-150000+ over one year without guarantee, they’ll perform any better.
4. It is easy to track
Creative campaigns, targeting, and creative content are aspects of PPC marketing that can be monitored in real-time. This means you will know which ads perform well and where your ROI is coming from (or not) at the end of each day – rather than waiting for months or years to find out how much revenue came in.
Suppose just one campaign doesn’t work as planned. In that case, it won’t have a detrimental effect on the rest of your PPC efforts like other advertising channels might if they’re only trying to advertise with TV or print media, especially when it comes to generating new leads which may then convert into customers after making contact through those other channels. This means you can change it, and the rest of your pay per click marketing campaigns will remain unaffected.
PPC may not show as many leads in a short period, but if they are more qualified, then that’s what matters most. It is also important to note that there could potentially be customers who were never on the market for your product or service before but find out about it after seeing one of your ads online – so no ad campaign ever goes completely wasted. This could lead them to become becoming lifelong repeat buyers!
5. Your ads are only shown to relevant viewers
PPC allows you to show your ads to people actively looking for the product or service you offer. For example, if your business is a restaurant and has location restrictions, PPC would be a way to reach people who live in those areas without paying more than necessary on traditional forms of marketing like direct mailers or newspaper ads.
This is beneficial to your company because it means only relevant traffic is coming in. Which means that it’s a more engaged audience, and they’re much more likely to convert into customers.
How does it work?
PPC works by bidding on keywords that are relevant to your business. This allows you to show ads for a set period of time; when someone clicks on the ad, they’ll be taken directly to your website, where they can contact you or buy something from you.
What is CPC?
CPC is the cost per click you pay for each time someone clicks on your ad. Most pay per click marketing campaigns use a bidding system to determine how much you should pay. For example, if someone is bidding $0.30 per click, your ad will appear higher in the search results because they’re willing to pay more for each person who clicks on it.
The cost of CPC varies depending on two things: what type of keyword and which location people are searching from (yes – we said “location”).
For example, more competitive keywords will cost you more per click, so if your budget is limited and you want to rank for a specific keyword, then focus on the search terms with lower competition.
Location can also affect CPC because location determines which ads people see in their area. For example, someone who lives in London might not see an ad from the U.S. So, they would have to pay more for clicks from someone in London because that’s all their ads are competing against.
Ultimately, your budget will determine how much you’ll spend on CPC and what kind of keywords you can rank for. But if you’re trying to maximize visibility with a tight budget, then focus on keywords with less competition and make sure to do your research beforehand.
Retargeting is the process of following people around and showing them ads for things they’ve already looked at or had in their cart. It’s also a cost-effective way to reach people who are likely interested in your products but bounced off them without going through with the transaction.
For example: if someone has visited an article on this blog related to PPC marketing before, then you might retarget that person with text like “looking for PPC help? Chapter Ten Marketing can help!”. This type of ad would only be shown once; make sure our brand sticks out even when we’re not actively involved in any promotions.
This sounds all too good, right? The bad news is that there’s no magic bullet to executing this strategy. You’ll need a clear goal, an understanding of the landscape, and, most importantly – enough budget for it to be effective.
Long-tail keywords vs. short keywords
Long-tail keywords are phrases or variations of words, like “buy a red shirt.” They tend to have less competition and can convert better.
Short tail keywords are one-word choices such as ‘shirts.’ These keywords attract more competitors in your industry and often do not generate conversions for the company that is marketing them.
How pay per click marketing is different than other marketing strategies
PPC marketers buy ad space on Google’s network, so they get their ads shown before their competitor does. This strategy also means you only pay when someone clicks on your ads, which cuts down on wasted spending. In comparison, traditional marketing strategies such as email campaigns may be seen by an audience who has no current interest in what you’re selling.
Which platform to choose for pay per click marketing?
There are two leading platforms that PPC marketers use: Google Adwords and Facebook Ads.
Choosing the right platform for your business can be a difficult decision. So, it’s important to first understand the benefits of each one before settling on anything. Understanding which ads work better with different companies is a crucial step in landing on a marketing strategy. The decision to use Google or Facebook for PPC may depend on your specific marketing needs.
Google ads are better for generating traffic for a company’s website and increasing purchase intentions.
Facebook ads are better for increasing brand awareness, lead generation, and promoting a company.
PPC is a great way to promote your business and generate leads. You must create an effective strategy for advertising on search engines so that you’re not wasting money or time with ineffective ads. We hope you have a better understanding of PPC to build a better marketing strategy that works for your company.