Welcome to the first edition of “APG Media Marketing Newsletter”! In this newsletter, we’ll be dishing out the latest industry insights, performance marketing strategies, industry secrets and success stories to help you take your campaigns to the next level. Think of us as your trusty sidekick in the ever-evolving world of digital marketing. So grab a cup of coffee (or your favorite beverage) and let’s dive in!
Digestible bites of knowledge: A taste of what’s on the menu in this issue:
- Unlocking the Power of SEO: How Trust in Search Engine Results Can Boost Your Business
- Introducing Clarity: The New Analysis Tool Changing the Game for Ecommerce Businesses
- Ecommerce Websites Embrace the Social Media Revolution: How to Stand Out in a Crowded Market
- Breaking the Rules: How Innovative Packaging Can Help Your Product Stand Out
Unlocking the Power of SEO: How Trust in Search Engine Results Can Boost Your Business
Hold onto your hats folks, because the latest Edelman report is showing that people trust search engine results more than any other media channel. That’s right, more than traditional media, social media, or owned media.
This just goes to show the importance of having a well-rounded SEO strategy. It’s not just about having a pretty website or being active on social media, it’s about making sure your business is showing up at the top of search engine results. And let’s not forget about search advertising and optimizing platforms like Google My Business. These are all crucial pieces to the puzzle in making sure your business is the one people trust and turn to when they’re searching online. So, make sure your SEO strategy is top-notch, and if it’s not, then it’s time to get to work! That’s why right now for a limited time only we are offering a free SEO audit. You can request for your audit here.
Introducing Clarity: The New Analysis Tool Changing the Game for Ecommerce Businesses
Attention all website owners, have you heard about Microsoft’s latest tool, Clarity? It’s a free analysis tool that’s taking the market by storm. Like Hotjar, it uses features like session replay and heatmaps to give you a deeper understanding of how users are interacting with your website.
But what sets Clarity apart is its ability to give you insights on how to improve your website’s performance and increase sales. By providing data-driven insights on user behavior, Clarity allows you to optimize your website and improve the user experience, leading to higher conversion rates and ultimately, more sales. It’s a game changer for any business looking to generate sales online. So, go ahead and give Clarity a try, and see the difference it can make for your business. If you are an APG Media client, contact your project manager for more information about the integration.
Ecommerce Websites Embrace the Social Media Revolution: How to Stand Out in a Crowded Market
Ecommerce websites are starting to look a lot like social media platforms these days. From new web designs that mimic the look and feel of popular social media sites, to simple plugins and widgets that let users explore brands’ products in an endless video scroll.
This shift in design is no coincidence. As consumers spend more and more time on social media, ecommerce websites are looking for ways to capture that same level of engagement and make the shopping experience more social.
With the integration of features like video scrolling, live streaming, and social media plugins, ecommerce websites are not only providing a more engaging shopping experience, but also using these social elements to drive sales and increase customer loyalty.
So, if you’re an ecommerce business looking to stay ahead of the curve, it may be worth considering incorporating some social media-inspired elements into your website design.
Breaking the Rules: How Innovative Packaging Can Help Your Product Stand Out
Ladies and gentlemen, have you ever heard the saying “Don’t judge a book by its cover”? Well, in the world of product innovation, sometimes giving a product a new face – a new branding and packaging – can make all the difference.
Just look at the success of companies like Liquid Death, Graza Olive Oil, and Scout Canning.
These companies have all broken industry rules with their unique and eye-catching packaging, and it has paid off in spades. The water in a can, the olive oil in a sriracha like plastic bottle, and tuna anns that look like art, all have been a game changer for these companies.
It just goes to show that sometimes, a fresh perspective on branding and packaging can be the key to standing out in a crowded market and driving sales. So, don’t be afraid to think outside the box and give your product a new face. It just might be the key to your success.
Don’t keep us all to yourself! Share the wealth of knowledge and be the hero among your peers by inviting your friends and colleagues to subscribe to our newsletter. Together, we can conquer the digital marketing world and make our campaigns soar to new heights. See you in our next edition!