In today’s newsletter, we’re diving deep into the latest trends and insights that are shaping the industry. From the rising importance of branding to the resurgence of photo-sharing on Instagram, we’ll be discussing the most pressing issues that marketers are facing today. Plus, we’ll be exploring the power of user-generated content (UGC) for driving online sales and building strong, loyal communities. So sit back, grab a cup of coffee, and get ready to take your marketing game to the next level!
Instagram to prioritize photos in 2023, a game changer for brand marketing
Great news for all the Instagram enthusiasts out there! According to Instagram’s head honcho, Adam Mosseri, the photo-sharing app will once again prioritize photos in 2023 after having gone a little overboard on pushing videos. Mosseri emphasizes that photos will continue to be the platform’s bread and butter, striking a balance that feels just right. This shift in focus will be a welcome relief to users who have been clamoring for Instagram to return to its roots. As marketers, this change means that we need to be prepared to adjust our strategies to make the most of the renewed emphasis on photos. It’s time to start thinking about how we can leverage this trend to make our brands stand out and capture our audiences’ attention in a fresh and exciting way! A good rule of thumb is to stick to the 80/20 rule – that is, 80% of our content should be user-centric and engaging, while only 20% should be promotional. This approach helps to build a strong brand presence and fosters a sense of community among our followers. Great example of this type of account is https://www.instagram.com/merit/
Facebook Copies Twitter’s Playbook with Verified User Checkmark
In other social media news, Facebook has taken a page out of Twitter’s playbook and is testing out a paid user verification checkmark. This move is aimed at increasing user accountability and making online communication safer for everyone. From a business perspective, verified accounts will also receive better visibility, making it easier for brands to connect with their target audience. The feature is currently being tested in New Zealand and Australia, and we’ll have to wait and see if it will roll out globally. This move comes as Meta, formerly known as Facebook, pours billions into the development of the metaverse, so it’s clear that they need to keep the cash flowing in. As marketers, it’s essential to stay on top of these changes and explore how we can leverage them to achieve our marketing goals. So, let’s keep a close eye on this space and see how it develops!
Artifact: The New App by Instagram Co-Founders That’s Being Dubbed as “TikTok for Text”
The co-founders of Instagram are back with a new app called Artifact, which is being hailed as a kind of TikTok for text. Essentially, the app allows users to browse a feed of popular articles from a curated list of publishers, ranging from major news organizations to smaller blogs. As users tap on articles that interest them, Artifact serves up similar news stories and posts, similar to how TikTok’s algorithm tunes over time based on what you watch. Some are even calling it a rebirth of Google Reader as a mobile app or a surprise attack on Twitter. While it’s still too early to tell, Artifact has the potential to catalyze more human-oriented, rather than robot-oriented, content online. As marketers, it’s important to stay on top of these emerging trends and explore how we can incorporate them into our marketing strategies. Let’s keep an eye on Artifact and see where it takes us!
Brand Storytelling is the Key to Success in the Post-Cookie Era
It looks like branding is claiming its place once again at the top of the marketing pyramid. After cookie policy changes have made it harder to track user behavior, a standout, memorable brand has become more important than ever. Brands like Banana Republic and Burberry, which underwent a minimization of their branding a few years back, are now looking back to their heritage designs and reviving their brand ethos.
This approach has generated a lot of buzz and praise online, proving that a strong brand story can make all the difference. So, don’t be afraid to show your brand colors and tell your unique story. That’s what’s selling this year, and it’s essential to incorporate this into your marketing strategy if you want to stay ahead of the game. Let’s focus on building a brand that resonates with our target audience and tells a compelling story that they’ll remember for years to come.
UGC Takes Center Stage: Catch Up on Our Webinar and Test a New Tool
Just last week, we hosted a webinar that delved into the importance of user-generated content (UGC) for online sales. As consumers become increasingly wary of influencer marketing, #deinfluencing has become a growing trend on social media, with almost 100 million views. It’s clear that consumers want authentic content from real people, not just paid influencers. That’s why UGC is more important than ever for building trust and driving sales. If you missed the webinar, don’t worry! You can still catch the recording and learn more about how to incorporate UGC into your marketing strategy.
Additionally, 73% of consumers would most like to watch a short video to learn about a product or service. Source
Our technological partner in CRO – an early-stage startup ChatPoint is undergoing Antler.co acceleration program and is looking to launch free pilots with E-commerce, EdTech, and B2B SaaS businesses to improve their website conversion rate by 20%.
With the ChatPoint video widget, you can increase your website conversion rate and provide an authentic and engaging customer experience that stands out.
See it in action: ChatPoint.ai
It’s a great opportunity to try out a cutting-edge tool that can help you leverage the website conversion rate and improve your business bottom line with the existing traffic volume.
Given that the following funnel metrics remain the same, even a 10% of website conversion improvement results in 10% additional revenue.
So, be sure to check out the webinar recording and consider applying to ChatPoint’s free pilot.
That’s it for this month’s edition of our digital marketing newsletter. We hope you found these stories and takeaways helpful in your own marketing efforts. As always, stay curious and keep an eye out for the latest trends and updates in the digital marketing landscape. Don’t forget to sign up for our upcoming webinars and events, and stay tuned for more exciting news and insights from our team. Happy marketing!
