Marketing reporting tools have become essential for businesses to keep track of their marketing efforts. These tools help businesses analyze their marketing data and create reports that can be used to make informed decisions. One such tool is Whatagraph, which has gained popularity among marketing agencies due to its wide range of features.
Whatagraph is a powerful reporting platform that provides multiple data source connectors and data visualization options. However, there are other marketing reporting tools available in the market that offer similar features. Supermetrics, Databox, DashThis, and Improvado are some of the popular Whatagraph alternatives. Each of these tools has its unique strengths and weaknesses, which make them suitable for different types of businesses. In this article, we will compare Whatagraph to these tools to help you decide which one is the right fit for your business.
Overview
Whatagraph is a popular marketing reporting tool that provides businesses with detailed insights into their marketing campaigns. However, it is not the only marketing reporting tool available in the market. In this section, we will compare Whatagraph to other marketing reporting tools to help you make an informed decision.
When it comes to marketing reporting, businesses need a tool that provides them with accurate and detailed insights into their campaigns. Whatagraph is a great tool that offers a range of features such as customizable reports, automated data collection, and real-time data updates. However, it is not the only tool available in the market.
There are other marketing reporting tools such as Google Data Studio, Supermetrics, Databox, DashThis, and more that offer similar features and functionalities. Each tool has its own strengths and weaknesses, and businesses need to evaluate their needs and choose a tool that best suits their requirements.
In the following sections, we will compare Whatagraph to other marketing reporting tools based on various factors such as pricing, features, ease of use, and more. This will help you understand the differences between these tools and make an informed decision when choosing a marketing reporting tool for your business.
Features
When it comes to marketing reporting tools, Whatagraph offers a range of features that help it stand out from the competition. In this section, we’ll take a closer look at some of the key features of Whatagraph and how they compare to other marketing reporting tools.
Customization
One of the key strengths of Whatagraph is its ability to be customized to meet the specific needs of individual users. With a range of templates and customization options available, users can create reports that are tailored to their specific requirements. In comparison, tools like Google Data Studio and Supermetrics offer a more limited range of customization options, which may not be suitable for all users.
Data Sources
Whatagraph supports a wide range of data sources, including SEO, social media, web analytics, and more. This makes it a versatile tool for marketers who need to track a range of metrics across different platforms. In comparison, tools like Excel and Google Data Studio may require more manual data entry or integration with other tools to achieve the same level of data integration.
Dashboard
Whatagraph’s dashboard provides users with a clear overview of their data, making it easy to identify trends and insights. The dashboard is also highly customizable, allowing users to choose which metrics they want to track and how they want them to be displayed. In comparison, tools like Google Analytics and Google My Business may not offer the same level of customization when it comes to dashboard design.
Integrations
Whatagraph integrates with a range of popular marketing tools, including Google Analytics, Facebook Ads, and more. This makes it a valuable tool for marketers who need to combine data from multiple sources to gain a comprehensive view of their marketing performance. In comparison, tools like Supermetrics may offer a wider range of integrations, but may not be as user-friendly or customizable as Whatagraph.
Connectors
Whatagraph offers a range of connectors that allow users to easily import data from a range of sources. This includes connectors for popular social media platforms like Facebook and Instagram, as well as connectors for web analytics tools like Google Analytics. In comparison, tools like Google Data Studio may require more manual data entry or integration with other tools to achieve the same level of data integration.
Templates
Whatagraph offers a range of templates that users can use to quickly create reports without having to start from scratch. This can be a valuable time-saver for marketers who need to create reports on a regular basis. In comparison, tools like Excel may require more manual report creation, which can be time-consuming and prone to errors.
Data Visualization
Whatagraph’s data visualization tools are designed to make it easy for users to identify trends and insights in their data. The platform offers a range of charts and graphs that can be customized to meet the specific needs of individual users. In comparison, tools like Google Data Studio may offer a wider range of visualization options, but may not be as user-friendly or customizable as Whatagraph.
Overall, Whatagraph offers a range of features that make it a valuable tool for marketers who need to track and report on their marketing performance. With its customizable dashboards, wide range of data sources, and user-friendly interface, Whatagraph is a versatile and powerful tool that can help marketers gain valuable insights into their marketing performance.
User Experience
User experience is an important factor to consider when choosing a marketing reporting tool, as it can greatly affect how easy and efficient it is to use the software. Whatagraph has been praised for its user-friendly interface, which allows users to quickly and easily create custom reports with drag-and-drop widgets and templates. The software also offers a variety of customization options, such as the ability to add logos, adjust color schemes, and choose from a range of report types.
Other marketing reporting tools, such as Google Data Studio and Databox, also offer a user-friendly interface and customizable report options. However, some users have reported that these tools can be more difficult to use than Whatagraph, particularly for those who are not familiar with data visualization or have limited technical skills.
Supermetrics and DashThis are two other popular marketing reporting tools that offer a range of customization options and report types. However, some users have reported that these tools can be less intuitive to use than Whatagraph, particularly when it comes to setting up data connections or creating custom reports.
Overall, user experience is an important consideration when choosing a marketing reporting tool. While Whatagraph offers a user-friendly interface and a range of customization options, other tools such as Google Data Studio, Databox, Supermetrics, and DashThis may also be worth considering depending on your specific needs and skill level.
Marketing Agencies and Businesses
Marketing agencies and businesses need to deliver top-notch reporting to their clients to showcase their marketing efforts and the results achieved. Whatagraph is a powerful marketing reporting tool that is designed to help marketing agencies and businesses automate their reporting process, save time, and deliver more value to their clients.
Whatagraph is a popular choice among marketing agencies and businesses due to its user-friendly interface, customization options, and real-time reporting features. With Whatagraph, marketing agencies and businesses can create custom reports that are tailored to their clients’ needs and preferences. Whatagraph also offers a drag-and-drop report builder that allows users to create reports quickly and easily.
In addition to Whatagraph, there are other marketing reporting tools available in the market that marketing agencies and businesses can consider. Some of the popular alternatives to Whatagraph include:
- Metrics Watch
- Google Data Studio
- DashThis
- AgencyAnalytics
- Klipfolio
- Databox
- NinjaCat
- Sociality.io
- Megalytic
Each of these tools comes with its own set of features, pricing, and benefits. Marketing agencies and businesses should evaluate each tool based on their specific needs and requirements.
When it comes to choosing the right marketing reporting tool, marketing agencies and businesses should consider the following factors:
- Ease of use
- Customization options
- Reporting features
- Integration with other marketing tools
- Pricing
By evaluating these factors and choosing the right marketing reporting tool, marketing agencies and businesses can streamline their reporting process, save time, and deliver more value to their clients.
Pricing
Whatagraph Pricing
Whatagraph offers a variety of pricing options to fit the needs of different users. Their plans include Professional, Premium, and Custom. Each plan comes with a different set of features and capabilities.
Whatagraph’s Professional plan starts at $119 per month and allows users to connect up to 25 data sources. The Premium plan, which starts at $299 per month, allows users to connect up to 50 data sources. The Custom plan allows users to connect over 100 data sources and requires a custom quote.
Pricing Model
Whatagraph uses a subscription-based pricing model. This means that users pay a monthly fee to access the platform and its features. The pricing is based on the number of data sources that users connect to the platform.
Three Pricing Tiers
Whatagraph offers three pricing tiers: Professional, Premium, and Custom. The Professional plan is the most affordable option and is ideal for small businesses or individuals who need basic reporting capabilities. The Premium plan is a step up from the Professional plan and is designed for larger businesses or agencies that need more advanced reporting features. The Custom plan is the most expensive option and is designed for businesses with complex reporting needs.
30-Day Money-Back Guarantee
Whatagraph offers a 30-day money-back guarantee for all of their plans. This allows users to try out the platform and its features without any risk. If users are not satisfied with the platform, they can cancel their subscription within the first 30 days and receive a full refund.
In conclusion, Whatagraph offers a range of pricing options to fit the needs of different users. Their pricing model is subscription-based, with three tiers of pricing available. Additionally, Whatagraph offers a 30-day money-back guarantee for all of their plans, allowing users to try out the platform without any risk.
Scalability
When it comes to marketing reporting tools, scalability is an important factor to consider. As your business grows, you need a tool that can keep up with the increasing volume of data and reporting needs.
Whatagraph is a scalable solution that can handle the reporting needs of businesses of all sizes. It offers a variety of pricing plans, including a custom enterprise plan, that can accommodate the needs of large organizations.
One of the key features that makes Whatagraph scalable is its ability to integrate with a wide range of data sources. Whether you need to pull data from social media platforms, Google Analytics, or other sources, Whatagraph can handle it. This means that as your business grows and you start using more data sources, you won’t have to switch to a new reporting tool.
Another important aspect of scalability is the ability to collaborate with team members. Whatagraph allows you to add multiple users to your account, each with their own level of access. This means that as your team grows, you can give everyone the access they need to create and view reports.
In terms of scalability, Whatagraph compares favorably to other marketing reporting tools like Supermetrics and Databox. Supermetrics also offers a variety of pricing plans, including an enterprise plan, and can handle a wide range of data sources. Databox is also scalable, with plans that can accommodate businesses of all sizes.
Overall, scalability is an important consideration when choosing a marketing reporting tool. With its ability to handle a wide range of data sources and accommodate businesses of all sizes, Whatagraph is a scalable solution that can grow with your business.
Data Sources and Warehouses
When it comes to marketing reporting tools, having access to multiple data sources is crucial. Whatagraph offers a variety of data source connectors to help you gather all the necessary data in one place. In addition to this, it also allows you to connect to Google Sheets and various data warehouses such as BigQuery, Snowflake, and Amazon Redshift.
Data Source Connectors
Whatagraph supports a wide range of data source connectors, including Google Analytics, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and many more. With these connectors, you can easily import data from various platforms into Whatagraph and create custom reports.
Google Sheets
Whatagraph also allows you to connect to Google Sheets, which is a powerful tool for data analysis and visualization. With this integration, you can easily import data from Google Sheets into Whatagraph and create reports that are tailored to your specific needs.
Data Warehouses
Data warehouses are becoming increasingly popular among businesses that need to store and analyze large amounts of data. Whatagraph supports various data warehouses, including BigQuery, Snowflake, and Amazon Redshift.
BigQuery
BigQuery is a cloud-based data warehouse that allows you to store and analyze large datasets quickly and easily. With Whatagraph’s integration with BigQuery, you can easily import data from BigQuery into Whatagraph and create custom reports.
Snowflake
Snowflake is another cloud-based data warehouse that is known for its scalability and performance. With Whatagraph’s integration with Snowflake, you can easily import data from Snowflake into Whatagraph and create reports that are tailored to your specific needs.
Amazon Redshift
Amazon Redshift is a data warehouse that is designed to handle large datasets. With Whatagraph’s integration with Amazon Redshift, you can easily import data from Amazon Redshift into Whatagraph and create custom reports.
Marketing Data Warehouse
Finally, Whatagraph also offers its own marketing data warehouse, which is a system that can store a vast amount of data from various marketing platforms. With this warehouse, you can combine different data sources in order to analyze data and achieve business intelligence through reports and dashboards.
Marketing Performance
When it comes to marketing performance, Whatagraph offers a comprehensive set of features that can help you track and analyze your marketing metrics across a wide range of channels. Let’s take a closer look at how Whatagraph compares to other marketing reporting tools for some of the most popular marketing channels and tools.
Ecommerce
For ecommerce businesses, Whatagraph offers integrations with popular platforms like Shopify, allowing you to track key metrics like sales, revenue, and conversion rates. You can also track metrics like average order value and customer lifetime value to get a better understanding of your customers’ behavior and how to optimize your marketing efforts.
Ahrefs
Ahrefs is a popular SEO tool that can help you track your website’s search rankings and backlink profile. Whatagraph offers integrations with Ahrefs, allowing you to track key SEO metrics like organic traffic, backlinks, and keyword rankings. This can help you identify opportunities to improve your website’s search visibility and drive more traffic to your site.
BI Tool
Whatagraph can be used as a business intelligence tool, allowing you to track and analyze a wide range of metrics across your organization. You can create custom dashboards to track metrics like revenue, expenses, and customer satisfaction, and share these dashboards with your team to keep everyone on the same page.
Tableau
Tableau is a powerful data visualization tool that can help you create interactive dashboards and visualizations. Whatagraph offers integrations with Tableau, allowing you to export your data to Tableau for further analysis and visualization.
Supermetrics API
Supermetrics is another popular marketing reporting tool that offers integrations with a wide range of marketing platforms. Whatagraph offers integrations with Supermetrics, allowing you to track metrics like website traffic, social media engagement, and advertising performance.
Looker Studio
Looker Studio is a business intelligence tool that can help you create custom dashboards and visualizations. Whatagraph offers integrations with Looker Studio, allowing you to export your data to Looker Studio for further analysis and visualization.
SEM, PPC, Email, Facebook Ads, Google Ads, TikTok Ads, Facebook, Instagram, Twitter, Google Search Console, Klaviyo, Mailchimp, Salesforce, Hubspot, LinkedIn Ads, SEMrush
Whatagraph offers integrations with a wide range of marketing platforms and channels, allowing you to track and analyze metrics across all of your marketing efforts. From search engine marketing and pay-per-click advertising to email marketing and social media advertising, Whatagraph has you covered. You can also track metrics like website traffic, engagement, and conversion rates to get a better understanding of how your marketing efforts are performing.
Overall, Whatagraph is a powerful marketing reporting tool that can help you track and analyze your marketing metrics across a wide range of channels and platforms. With integrations with popular tools like Shopify, Ahrefs, and Tableau, as well as support for a wide range of marketing channels and platforms, Whatagraph is a great choice for any marketer looking to get a better understanding of their marketing performance.
Data Visualization Tools
When it comes to marketing reporting, data visualization tools can make a world of difference. They can help you make sense of complex data sets and present them in a way that is easy to understand. Here are a few of the best data visualization tools on the market today:
Power BI
Power BI is a business analytics service by Microsoft. It allows users to connect to a wide variety of data sources, including Excel spreadsheets, cloud-based and on-premises data sources, and streaming data. Power BI offers a wide range of data visualization tools, including charts, graphs, and maps. It also has a powerful data modeling engine that allows users to create complex data models.
DashThis
DashThis is a reporting tool that allows users to create custom dashboards for their marketing campaigns. It offers a wide range of data visualization options, including charts, graphs, and tables. DashThis also integrates with a wide range of data sources, including Google Analytics, Facebook, and Twitter.
Klipfolio
Klipfolio is a cloud-based dashboard and reporting tool that allows users to connect to a wide range of data sources, including spreadsheets, databases, and cloud-based services. Klipfolio offers a wide range of data visualization options, including charts, graphs, and gauges. It also has a powerful data modeling engine that allows users to create complex data models.
AgencyAnalytics
AgencyAnalytics is a reporting tool that is designed specifically for digital marketing agencies. It offers a wide range of data visualization options, including charts, graphs, and tables. AgencyAnalytics also integrates with a wide range of data sources, including Google Analytics, Facebook, and Twitter.
Databox
Databox is a reporting tool that allows users to create custom dashboards for their marketing campaigns. It offers a wide range of data visualization options, including charts, graphs, and tables. Databox also integrates with a wide range of data sources, including Google Analytics, Facebook, and Twitter.
In conclusion, each of these data visualization tools offers unique features and benefits. Depending on your specific needs and requirements, one of these tools may be a better fit for your organization than the others.
Comparison to Competitors
When it comes to marketing reporting tools, Whatagraph is a popular choice for many businesses. However, it’s always good to know what other options are available on the market. In this section, we’ll take a look at how Whatagraph compares to its competitors in terms of Whatagraph Alternatives, Cross-Channel Reporting, Historical Data, Graphs, and Advanced Features.
Whatagraph Alternatives
While Whatagraph is a great tool, it’s not the only one out there. Some of the top alternatives to Whatagraph include:
- Improvado: A robust, enterprise-grade marketing analytics platform built to help marketing and sales departments centralize data from any sources and automate reporting processes at scale.
- Supermetrics: A popular marketing analytics and reporting software that offers a wide range of features and integrations.
- Porter Metrics: A powerful marketing analytics tool that helps businesses track and analyze their marketing campaigns.
Cross-Channel Reporting
One of the key features of any marketing reporting tool is the ability to report on multiple channels. Whatagraph excels in this area, providing users with the ability to report on a wide range of channels, including social media, email, PPC, and more. However, some of its competitors, such as Supermetrics and Improvado, also offer cross-channel reporting capabilities.
Historical Data
Another important feature of a marketing reporting tool is the ability to access historical data. Whatagraph allows users to access historical data going back as far as they need, which is great for businesses that need to compare current performance to past performance. Some of its competitors, such as Supermetrics, also offer this feature.
Graphs
Graphs are an essential component of any marketing report, and Whatagraph does not disappoint in this area. The tool provides users with a wide range of graph types to choose from, including bar graphs, line graphs, and pie charts. Its competitors, such as Supermetrics and Improvado, also offer a similar range of graph types.
Advanced Features
Finally, when it comes to advanced features, Whatagraph is a leader in the industry. The tool offers a wide range of features, including custom branding, white-label reporting, and automated reporting. Some of its competitors, such as Supermetrics and Improvado, also offer similar advanced features.
In conclusion, while Whatagraph is a great marketing reporting tool, it’s always good to know what other options are available on the market. By comparing Whatagraph to its competitors in terms of Whatagraph Alternatives, Cross-Channel Reporting, Historical Data, Graphs, and Advanced Features, businesses can make an informed decision about which tool is right for them.
Frequently Asked Questions
How does Whatagraph compare to Supermetrics?
Both Whatagraph and Supermetrics are marketing reporting tools that help agencies and in-house teams deliver actionable insights. However, Whatagraph is more focused on visualizing data in a way that is easy to understand, while Supermetrics is more focused on data integration and automation. Whatagraph offers a variety of customizable report templates, while Supermetrics offers a wide range of data sources to choose from.
What are the differences between Whatagraph and Dashthis?
While both Whatagraph and Dashthis are marketing reporting tools, they differ in terms of their focus. Whatagraph is more focused on visualizing data in a way that is easy to understand, while Dashthis is more focused on automating the reporting process. Whatagraph offers a variety of customizable report templates, while Dashthis offers a variety of integrations with other tools.
How does Whatagraph’s pricing compare to AgencyAnalytics?
Whatagraph’s pricing is comparable to AgencyAnalytics, with both tools offering a variety of pricing plans to choose from. However, Whatagraph offers more customization options and a wider range of report templates than AgencyAnalytics.
What makes Whatagraph stand out from Google Data Studio?
While Google Data Studio is a free reporting tool, Whatagraph offers more customization options and a wider range of report templates. Whatagraph is also more focused on visualizing data in a way that is easy to understand, while Google Data Studio is more focused on data integration and automation.
What are the advantages of using Whatagraph over Databox?
While both Whatagraph and Databox are marketing reporting tools, Whatagraph offers more customization options and a wider range of report templates. Whatagraph is also more focused on visualizing data in a way that is easy to understand, while Databox is more focused on data integration and automation.
How does Whatagraph compare to other marketing reporting system software?
Whatagraph compares favorably to other marketing reporting system software, offering a wide range of customization options and a variety of report templates. Whatagraph is also more focused on visualizing data in a way that is easy to understand, making it a great choice for agencies and in-house teams looking to deliver actionable insights.
