Campaign Goals & Budget
Objectives:
- Establish a strong online presence for Sand-Offices.
- Attract more clients seeking business centers, office solutions, and office/premises for rent.
- Achieve Page 1 rankings on Google for 23 key terms and start generating organic traffic from them.
Budget:
- A modest budget was allocated strategically across high-quality content production, technical and on-page SEO optimization, and off-page SEO efforts.
Outcome:
- The campaign significantly outperformed the set objectives, achieving over 60% higher revenue than the initial target.
- Demonstrated effective budget allocation and strategic planning with an impressive return on investment (ROI).
Target Audience & Overall Strategy
Target Audience:
- Businesses looking to rent office space in Lithuania.
- The primary focus was on business centers in Vilnius and related office rental solutions.
Overall Strategy:
- Keyword Research: Identified 23 specific industry keywords to focus on, such as "business center," "business center in Vilnius," "office rent," and "rent of premises" (in Lithuanian).
- Content Production: Emphasized producing high-quality content rather than large quantities, optimizing it for search engines.
- Technical SEO: Conducted a complete SEO audit and implemented technical SEO recommendations before launching the website.
- On-Page SEO: Optimized meta titles, meta descriptions, and internal linking structures.
- Off-Page SEO: Built backlinks from reputable sources to increase domain authority.
Alignment with Brand Values:
- The strategy aligned with Sand-Offices' commitment to quality and client satisfaction by ensuring the website provided valuable, relevant information to potential clients.
Creativity & Innovation
Unique Aspects of the Campaign:
- Performance-Based Approach: Despite a limited budget, the campaign achieved notable results within a short timeframe.
- Early SEO Integration: SEO efforts started before the website launch, ensuring technical and on-page elements were optimized from the beginning.
- Focus on Low-Volume Keywords: Successfully targeted low-volume keywords, which led to significant organic traffic and impressions.
This approach differentiated the campaign by combining early SEO integration, high-quality content, and a focus on relevant, targeted keywords.
Execution / Implementation
Unified Brand Experience:
- Consistency in Execution: The SEO strategy was consistently applied across all aspects of the campaign, ensuring alignment with the brand's identity and objectives.
- Visual and Content Elements: Meta titles, meta descriptions, and internal links were optimized to reflect the brand’s offerings and improve search engine visibility.
- Phased Implementation:
- Month 1: SEO audit, technical SEO recommendations, execution of meta titles and descriptions, creation of 10 backlinks, and one blog post.
- Month 2: Internal linking, alt text optimization, two blog posts, Google Business Profile setup, and creation of 10 backlinks.
- Month 3: Three blog posts and creation of 10 additional backlinks.
Differentiation:
- Pre-Launch SEO: Starting SEO efforts before the website launch ensured that the site was well-prepared for search engine crawling and ranking.
- Interactive and Engaging Content: Focused on creating content that was not only SEO-optimized but also engaging and informative for users.
Results & Impact
Achieved Results:
- Technical SEO Optimization: The website was fully optimized from a technical SEO perspective.
- Keyword Rankings:
- Achieved Page 3 on Google for 2 keywords.
- Reached Page 2 on Google for 9 keywords.
- Attained Page 1 on Google for 2 keywords.
- Notable rankings despite competition from highly authoritative domains.
- Increased Impressions:
- Daily impressions grew from a few to approximately 110, with expectations to reach at least 200 impressions per day.
Performance Metrics:
- Keyword Performance: Successfully moved key terms to higher positions on Google, enhancing visibility.
- Organic Traffic: Generated consistent daily impressions, demonstrating increased organic search traffic.
Summary:The Sand-Offices SEO campaign successfully achieved its objectives within a limited budget by focusing on high-quality content production, strategic keyword targeting, and comprehensive on-page and off-page SEO efforts. The campaign’s early integration of SEO, consistent execution, and focus on low-volume keywords resulted in significant improvements in search engine rankings and organic traffic, positioning Sand-Offices as a leading option for office rentals in Lithuania.
