Google is taking over your sales: what’s next for e-commerce businesses in Lithuania?

Is your business already thinking about how it appears not only to people, but also to the AI that increasingly makes decisions on their behalf?

Ieva Ramanauskaitė

August 27, 2025

European E-Commerce Events 2026: The Three That Pay Back the Trip, and a Dozen That Don't

30+ European e-commerce events on the 2026 calendar. You can attend maybe 4 of them and still keep your job. Most calendars treat them as equivalent. They aren't. The standard month-by-month list is written by junior staff who don't attend, sourced from organizer press kits, and treats a 200-person regional summit and a 15,000-person enterprise expo as equivalent rows. I wrote a curated take instead — three events that actually pay back the trip, six regional plays that earn it in the right geography, and the rest you can skip without missing anything. The top 3: → Shoptalk Europe (Barcelona, June) — the closest thing European retail has to Davos → EcomExpo (Vilnius, October) — the Baltic power play, where the operators behind Vinted and the region's fastest-growing D2C brands actually show up → NRF Big Show Europe (Paris, September) — the omnichannel and enterprise retail crowd Full piece covers why each earns the flight, the events most operators should skip, and the two pieces of operating advice that decide whether you leave with 3 business cards or 15 scheduled meetings.

Aurimas Paulius Girčys

November 22, 2023

Q1 Is Falling Behind Plan: How to Save Your Sales

The real picture only starts to emerge when you break everything down into layers and examine how those layers interact.

Ieva Ramanauskaitė

August 27, 2025

Google Shopping is coming to Lithuania: what is actually changing?

This autumn, Google Shopping launches in Lithuania alongside 15 other Central and Eastern European markets, with Lithuania included in phase two together with most of the region.

Ieva Ramanauskaitė

August 27, 2025

What Really Matters in B2B Marketing in 2026–2028? 5 Things Worth Changing Now

The winners will not be those who produce more content, but those who know how to truly communicate with their audience.

Ieva Ramanauskaitė

August 27, 2025

5 Key Google Updates at the Start of the Year Every Business Should Know

During the first two months of 2026, Google introduced several significant changes.

Ieva Ramanauskaitė

August 27, 2025

5 lessons on how to make artificial intelligence work better

When building PromptPro, we relied on advanced prompt engineering practices and one very clear insight: the quality of AI output is determined not by the model, but by the process through which the task is given.

Ieva Ramanauskaitė

August 27, 2025

Valentine’s Day Guide for E-commerce Businesses 2026: How to Prepare for Sales When Shoppers Search Differently

This year’s Valentine’s Day sales will happen under completely different conditions than just a couple of years ago.

Ieva Ramanauskaitė

August 27, 2025

AI Models Are Lying About Your Advertising Results: How to Fix It

In 2026, winners will not be those who simply use the most AI tools, but those who know how to evaluate AI critically.

Ieva Ramanauskaitė

August 27, 2025

Time to move Google Ads into AI: practical steps that work for B2B and B2C

AI is not an excuse to “disconnect from the account”. It is a signal to change focus: from clicks and CPC to business outcomes and data quality.

Ieva Ramanauskaitė

August 27, 2025

Christmas Guide for B2C E-commerce: How to Sell When Discounts Stop Working

Shoppers respond very quickly to a clearer, lower-risk purchase experience, as long as it feels real (not just seasonal ad copy).

Ieva Ramanauskaitė

August 27, 2025

What else in tech will burst like the Metaverse and NFTs did?

When something new explodes into headlines, it’s not always easy to tell which case you’re looking at. So first, let’s recall the tech relics—what burst?

Ieva Ramanauskaitė

August 27, 2025

A new reality and what to do about it: getting used to zero-click searches on Google

Search must now also be seen as a visibility channel, not just a traffic driver.

Ieva Ramanauskaitė

August 27, 2025

How to Optimize Your Website for AI Search

Brands that fix the basics fast and consistently create content worth citing will win—both in classic rankings and AI overviews.

Ieva Ramanauskaitė

August 27, 2025

APG MEDIA All Digital Meetup‘25: Insights on AI Search, Creative Messaging, and Creating Value for Clients

During the All Digital Meetup‘25 conference at the TV Tower, participants had the chance to hear three speakers that reflected today’s most important digital marketing trends.

Ieva Ramanauskaitė

August 27, 2025

A Rare Opening for Smaller Retailers: Why Now Is the Time to sell through Google Shopping—and How to Do It

Unlike text ads, these placements display specific product offers upfront, sending users straight to your product page with a single click.

Ieva Ramanauskaitė

August 27, 2025

Do We Need a New SEO Strategy in the Age of AI? Search is Changing – but Should We Change with It?

Think of traditional SEO as your entry ticket. Only with a solid base can you build the next layer – content AI will want to highlight as an answer.

Ieva Ramanauskaitė

August 27, 2025

The Role Of Influencer Marketing In The Fashion Industry

This article will explore the role of influencer marketing in the fashion industry, including its power and influence on consumer behavior.

Povilas Peseckas

June 14, 2024

9 Influencer Marketing Campaigns That Won Big

This article examines nine successful influencer marketing campaigns that have achieved significant impact and success.

Povilas Peseckas

June 14, 2024

Automating Creative Briefs Using Chatgpt

In this article, we delve into how automating creative briefs using ChatGPT can transform your creative process and pave the way for a future where innovation knows no bounds.

Povilas Peseckas

June 14, 2024

Affiliate Marketing: A Beginner’s Guide to Earning Passive Income Online

With the right approach and quality content, affiliate marketing can be a valuable tool for anyone looking to make money online.

Povilas Peseckas

June 14, 2024

The Power Of Social Media In Boosting Indie Record Labels

This article will explore how indie record labels harness the power of social media platforms

Povilas Peseckas

June 14, 2024

Digital Marketing And The Revival Of Drive-In Theaters

This article explores how digital marketing has played a significant role in this revival and how it can continue to shape the future growth of drive-in theaters.

Povilas Peseckas

June 14, 2024

The Rise Of Tiktok Marketing In Teen Fashion Brands

In this article, we will explore the rise of TikTok marketing in teen fashion brands and discuss how they are leveraging this platform to reach a wider audience.

Povilas Peseckas

June 14, 2024

The Power Of Influencer Marketing In Home Appliances Industry

This article will explore the power of influencer marketing in the home appliance industry.

Povilas Peseckas

June 14, 2024

Social Media Marketing: A Game Changer For Local Bakeries

In this article, we will explore the importance of social media marketing for local bakeries and how it can help them

Povilas Peseckas

June 14, 2024

Reinventing The Wheel: Digital Marketing In The Bicycle Industry

In this article, we will discuss how the bicycle industry is using digital marketing to reinvent itself and stay ahead of the competition.

Povilas Peseckas

June 14, 2024

Riding The Wave: Surfing Brands And Social Media Marketing

In this article, we will explore the importance of social media marketing for surfing brands.

Povilas Peseckas

June 14, 2024

SEOnic Boom: Speeding Up Your Site

In this article, we will delve into the realm of core web vitals, performance analysis, image compression, and other techniques that will help you achieve blazing fast loading times.

Aurimas Paulius Girčys

November 22, 2023

5 Strategies to Win in the Age of Digital Disruption

In the age of digital disruption, organizations face significant challenges in remaining competitive and ensuring their long-term success.

Aurimas Paulius Girčys

November 22, 2023

9 Techniques for a Stellar Social Media Marketing Plan

In the realm of social media marketing, a well-crafted plan holds the key to success. This article explores nine techniques that can contribute to the development of a stellar social media marketing plan.

Aurimas Paulius Girčys

November 22, 2023

The Strategic Application Of Funnels For Online Thrift Stores

By implementing a well-designed funnel strategy, the store can attract and engage its target audience while effectively guiding them towards making a purchase.

Aurimas Paulius Girčys

November 22, 2023

7 Tips for Crafting High-Converting Email Copy

Crafting high-converting email copy is akin to constructing a persuasive argument, where each word and sentence carries the weight of influence. This article presents seven tips for creating email content that captivates readers and compels them to take action.

Aurimas Paulius Girčys

November 22, 2023